At Paris Fashion Week 2025, the Filipino fashion icon Heart Evangelista took the fashion world by storm, securing first place among the most famous personalities. According to the data published by Launchmetrics, Heart generated a media impact value (MIV) of $3.8 million, surpassing stars like Jennie and Jisoo from BLACKPINK with their $3.7 million and $2.4 million MIV respectively. This result placed her in third place, behind Thai stars Nattawin Vattathangitipha and Phakphum Romsai Thong, who earned $7.7 million and $7.2 million respectively.
Launchmetrics highlighted the growing influence of Asian celebrities in the global fashion scene, noting that Asian stars, including Heart, generated 370% more MIV than their European counterparts. MIV reflects the overall media resonance that a personality generates, including mentions in printed publications, social media, and news sources.
Heart's influence does not stop there. She also appeared on the list of top male influencers at Paris Fashion Week, generating $6.4 million MIV.
