Impact of Political Tensions on US Brands in Europe

In France and the Netherlands, boycotts against American corporations due to political tensions over Gaza are significantly affecting the demand for US brands like Starbucks.


Impact of Political Tensions on US Brands in Europe

Boycotts against North American corporations in France and the Netherlands, arising from political tensions related to the conflict in the Gaza Strip, have affected the demand for American brands. Starbucks, operated in Europe by Alsea, has experienced a significant contraction in sales. Companies like Tesla, Walmart, McDonald's, Coca Cola, and Domino's are the most exposed to these boycotts.

In Canada and Mexico, consumers have also been encouraged to opt for local products and avoid American brands. Companies now face the challenge of regaining consumer trust and mitigating the damage caused by President Trump's rhetoric.

In this regard, Armando Torrado, CEO of Alsea, mentioned that the recovery in revenue in that part of the world will be slow and is expected to take between 18 and 24 months, possibly until the end of 2026.

At the Fintech Festival Mexico, promotional campaigns and digital strategies are being implemented to improve results. Europe represents 30 percent of Alsea's total sales, being a key market for the Mexican restaurant and coffee shop company.

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